The art of creativity seems to be waning since the growth of easy to use software is being implemented by almost everyone and even those who have never taken creativity classes or worked for an ad agency.
Even ad agencies are getting into the business of quick creative turn-around without any real creative work. So…what is happening?
Advertising veteran Bob Hoffman has mastered the art of getting people’s attention. “You think you’re full of shit? I have a lifetime achievement award,” he announced to a room full of Irish advertising professionals, winning laughs from a black tie crowd settling down to a night of prizes… Read More
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