Don’t Promote your Freelance Business Without Part 2
Here is the second installment that we just finished of the first list of 15 tips. You can find it here. We hope this information is helpful and would appreciate your comments at the end.
16. Write Articles.
As we all know content is king, so you may want to try your hand at writing some articles or a PDF that you would giveaway. This let readers know that you are an expert in your field and may get to some influential people needing design work. This is not a rush project. You need to take your time and craft something that gives readers some great information about your type of work. It is not a resume or portfolio. Remember to add your bio and link to your website.
There are many sites that accept (after checking to be sure they are not copied or duplicated) articles on their blogs, so check with ones that are relevant to your specific field of work.
17. Volunteer Speeches.
If you are the type that can speak in front of a group of people you may want to consider talking to a local group or Chamber of Commerce. You could speak about “How Advertising/Design Affects Your Bottom line” or “The Issues That Businesses Have in Today’s Marketplace” and that would be speaking about problems and solutions.
This helps attendees know that you are in-touch with their problems and can help solve them.
18. On-Line Seminars.
On-line seminars are good for learning about marketing, but also give you a way to network with attendees. You don’t speak with them directly, but will know who was there, so you can contact them later and see what they thought about the seminar. This will give you a foot-in-the-door for further conversations and maybe some business.
19. Forums and Message Boards.
Locate some forums that are relative to your business. If you are a website designer look for ones that addresses website design issues. Then answer the questions with responses that really help and you may find someone that will ask: “Do you design websites?” You never know until you try and you may make some valuable contacts in the business.
Podcasts (word or video) seem to be getting more popular with the mobile set. It is much easier to listen to an article then to read it if you are using a cell phone. Podcast make it easier to produce and post than in previous years. All you need is a script (you have to write this), microphone and editing software. A ton of these are free on-line and then posting it on line is easy and free are well.
21. Newsletter Cross-Promoting.
This involves finding other people in a similar field as your, but not a direct competitor. You put information in each other newsletters that promotes business. You have links and some information similar to an ad. For example if you are a designer you may want to find a printer or web designer. This of course is about networking, so get moving and network.
22. Clients Past and Present.
Past clients are ones we feel are not important anymore because we finished the project, but they are very important if they loved your work. Keep in touch with all of them on a regular basis and offer some discounts for more work or a discount if a referral brings in business. Also; ask them if they feel there is a way for you to improve on your services because that will also make them feel that you really care about their input.
23. Offer Discounts.
Don’t confuse discounts with lowering your prices. This is just a sales technique to bring in more business. For instance, you can offer to do a stationary re-design (not a logo design) at a discount for a brochure design at a regular price. This is a tactic you will see on many websites…”Buy this and get this one free”. You get the idea.
24. Freelance Sites.
There are quite a few freelancer sites where you can bid on work for hire. This is a good way to also practice your craft and make some money. But, you are competing against many others (many I would say just use clip art) so-called designers, so you need to make your work outstanding to win the project. Some of the sites ask you to bid and others already have a set price for each particular project according to the client.
This is a great area to show off your creativity and especially if you can apply it to your field. Do a search for infographics and you will see a lot of designs, but not many very creative ones. Most are done with stock graphics, so you need to be creative and stand out from the others. Then post them on your site, Twitter, Facebook and some of the free infographics sites available. Be sure to add your name and links to the bottom of the design.
26. Special Mailings.
This is good when you are actually mailing an invoice to a client. Be sure to include a discount coupon (for the next project) or offer to take them out for a cup of coffee or a lunch just to shoot the breeze. It is good business and creates a simple business friendship that can go a long way in more work or free referrals.
27. Sell Your Designs.
There are many sites that can sell your designs. These can be ideas that you designed and didn’t sell such as a cool poster or special infographic. Behance is one of those sites and they charge you a few if it sells. A great way to make some extra money on unused designs.
28. Email & Text Design.
Emails and texts are something that gets sent on a daily basis, so you should always include your name, website, affiliations/memberships and a small slogan about your business at the end of each one. This will keep that information in front of anyone that is reading it, so make it clever and not too busy.
29. Local Newspapers.
This could be a place to write an article that is very informative to the readers not only about your type of work, but how it affects sales and consumers. For instance, “How website design can grow your business”. It has to relate to your business, so check with local editors because they are always looking for informative articles to fill space. You will also have to have a simple bio to put at the end of your story.
30. Post Comments.
Many blogs post stories about things that might relate to your business. Look for those type and post only positive comments and add your thoughts. Such as “I love the post, but would do this also.” This gives you a way to have other readers see your comments and it may help them with a problem they might be having. Or they just may want to contact you directly for help.
31. New Domains.
Do a search and find out any newly listed domains. This could be a way to get new business, since they register first then design after. Just don’t be spamming by sending out too many emails to the same webmaster.
Good luck and happy client hunting.
Do You Have Any Other Ideas That You Use?
The Creative Tablet