Nothing in our opinion, but some would argue otherwise. So, here is the plan for either one to show why they are the same.
What is brainstorming or design thinking for? Products, services, design, concepts, interaction, UX.
Let your team know you are having a creative meeting before inviting them.
This includes the C-suite people. Yes; the ones who pay the bills in your office. Believe it or not they may have some good ideas and can feel like part of the team. It also makes it easier for them to pay your bills.
But they get treated like a team member and not a boss. That is the creative leaders role. So, let them know in advance they lose their executive power in the meeting.
You don’t want them getting ideas in their head of getting fired or demoted. That would get their head filled with negative thoughts like: “I was asked to meet in the office area. Gee I guess I am getting fired or Damn what do I do now?”
You want them relaxed and ready to be thinking about creative ideas. Now gather your team in a secluded room or area of the office. Here is what you do next:
Loosen up your group with idle chit-chat.
Figure out the point of view from the research.
Decide on the goal of the project that will help the client.
Develop lots of ideas and write them down.
Imagine being in a meeting and not remembering any of the ideas discussed?
Tell stories about similar products or services you may have experienced to get ideas.
Move away from the original idea into other areas for more innovation.
Each person has to write down their own thoughts and ideas after or before telling the group.
Dont actually set a time, but as the leader you can figure about an hour or two.
Setting the time will only force ideas and create stress for the team
Say about 75 descent ideas. More than that creates confusion.
Be ballsy and dont forget.
Think small be small or think big be big.
You need to take risks. That is why you are in this fieldright?
Great ideas are unique and attract attention
All ideas are good even the bad ones, so dont automatically eliminate them
The initial bad ideas could be altered to make them into good ideas
Take a short break about 15-30 minutes to destress again
Re-meet and hash out the ideas.
Don’t just say I don’t like the idea.
You have to explain why it wont work for the client.
Such as The client has a specialized item, so that idea wont work
You get the idea.
Start eliminating ideas one by one
This should go quickly with most until you get to the ones that make sense for your client. Distill them down to about 10 good ones.
Comps or prototypes.
Now start making the comps or prototypes for each idea
Gather up the team with the ideas
Hash trough each one for the pros and cons
Distill them down to 5 good ideas
Take a break for coffee at least 15 minutes to destress
Re-meet and start finding the pros and cons
Be absolutely sure each element will work as explained to the client
Check and double check each one
You dont want to look like amateurs if the client asks a question about how each works
Choose 2 great ideas for the client
Once again, check each elementnot to be redundant
Go back and clean up the great ideas for presentation
I decided to add this section to this so it would keep you on the right track for success.
The Client Meeting
Make sure you know who will be the agency/studio speaker
Only one person should do the speaking, so it doesnt get confusing
If you need more than one; announce who they will be at the start of the meeting
Know your lines and be prepared to answer any possible client questions
How do you know what they will ask? Just ask yourself as a client what would you ask
Taking the time now to work out all the kinks will save money in the long term and that will make the C-Suite people happy.
How do you conduct your brainstorming meetings? Please let us know in the comments below. Thanks.
The Creative Tablet Staff