Brainstorming or Design Thinking? What is the Difference?

Nothing in our opinion, but some would argue otherwise. So, here is the plan for either one to show why they are the same.

What is brainstorming or design thinking for? Products, services, design, concepts, interaction, UX.

The Process.

Let your team know you are having a creative meeting before inviting them.

This includes the C-suite people. Yes; the ones who pay the bills in your office. Believe it or not they may have some good ideas and can feel like part of the team. It also makes it easier for them to pay your bills.

But they get treated like a team member and not a boss. That is the creative leaders role. So, let them know in advance they lose their executive power in the meeting.

You don’t want them getting ideas in their head of getting fired or demoted. That would get their head filled with negative thoughts like: “I was asked to meet in the office area. Gee I guess I am getting fired or Damn what do I do now?”

You want them relaxed and ready to be thinking about creative ideas. Now gather your team in a secluded room or area of the office. Here is what you do next:

Loosen up your group with idle chit-chat.

Figure out the point of view from the research.

Decide on the goal of the project that will help the client.

Develop lots of ideas and write them down.

Imagine being in a meeting and not remembering any of the ideas discussed?

Tell stories about similar products or services you may have experienced to get ideas.

Move away from the original idea into other areas for more innovation.

Each person has to write down their own thoughts and ideas after or before telling the group.

Dont actually set a time, but as the leader you can figure about an hour or two.

Setting the time will only force ideas and create stress for the team

Say about 75 descent ideas. More than that creates confusion.

Be ballsy and dont forget.

Think small be small or think big be big.

You need to take risks. That is why you are in this fieldright?

Great ideas are unique and attract attention

All ideas are good even the bad ones, so dont automatically eliminate them

The initial bad ideas could be altered to make them into good ideas

Take a short break about 15-30 minutes to destress again

Re-meet and hash out the ideas.

  Don’t just say I don’t like the idea.

You have to explain why it wont work for the client.

Such as The client has a specialized item, so that idea wont work

You get the idea.

 

Start eliminating ideas one by one

This should go quickly with most until you get to the ones that make sense for your client. Distill them down to about 10 good ones.

 

Comps or prototypes.

Now start making the comps or prototypes for each idea

Gather up the team with the ideas

Hash trough each one for the pros and cons

Distill them down to 5 good ideas

Take a break for coffee at least 15 minutes to destress

Re-meet and start finding the pros and cons

Be absolutely sure each element will work as explained to the client

Check and double check each one

You dont want to look like amateurs if the client asks a question about how each works

Choose 2 great ideas for the client

Once again, check each elementnot to be redundant

Go back and clean up the great ideas for presentation

 

I decided to add this section to this so it would keep you on the right track for success.

The Client Meeting

Make sure you know who will be the agency/studio speaker

Only one person should do the speaking, so it doesnt get confusing

If you need more than one; announce who they will be at the start of the meeting

Know your lines and be prepared to answer any possible client questions

How do you know what they will ask? Just ask yourself as a client what would you ask

 

Taking the time now to work out all the kinks will save money in the long term and that will make the C-Suite people happy.

How do you conduct your brainstorming meetings? Please let us know in the comments below. Thanks.

The Creative Tablet Staff

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